Danica on Twitter with Tissot
Ok, so everyone is on twitter. Twitter is free service that allows you to let everyone know through tweets what you are doing, thinking, or how you are feeling. Twitter is a recent phenomenon that is now used by news companies, athletes, sports teams, and even fortune 500 companies to give a live update of what is happening.
Twitter can be used by anyone. I even have a Twitter account to let my readers in the blogosphere know what’s going on when I am at various racing venues as well as when I update IRLblog.com.
Danica Patrick recently joined the Twitter world. What makes this so different than anyone else that has joined is that Danica is one of the first , if not the first athlete to join Twitter and have sponsor backing in doing so. Tissot (watches) has signed as her sponsor.
Tissot watches views social media as a new way of advertising in a less-invasive way. They want to connect with social media using one of their company’s faces. Tissot along with Danica are entering into this new venture cautiously knowing that they are treading through new territory as far as sponsorship on Twitter. Prior to her first tweet on May 17, she already had roughly 2700 followers.
Social media is proving to be the wave of the future. I expect to see more companies backing atheletes in the social media world. After all, services like Twitter are free to use and for anyone that is following, it can be used as a form of direct advertising.
You can follow Danica on twitter by going to http://twitter.com/danicapatrick
May 21st, 2009 at 09:47
[...] Danica on Twitter with Tissot | IRLblog.com [...]
May 21st, 2009 at 15:28
Brendon,
There’s definitely been a lot of buzz surrounding Twitter, but few people have started monetizing it, using it for sponsorships, etc. I think Danica and Tissot could potentially be trendsetters in this space. I suspect more sponsors will want to leverage the relationships athletes are creating with their fans on Twitter. Thanks for taking the time to post about this relatively new phenomenon and sharing it with your readers.
Ryan